At Clientscape we have devised a unique way to interoperate with what each and every social media network can bring in order to improve CXM (customer experience management).
This not only drives the best of breed qualification process, but it allows a brand to create a fully conscious customer digital footprint eco-system.
If you’re curious as to what this means, please get in touch.
Two major concerns exist when it comes to merging CRM with Social data or vice-versa, depending in which department you sit. Will you trust to have your CRM data freely flowing into a cloud based SaaS? How do you scale your CRM to support and endure the apparently infinite and dynamic amount of data spewing of social media?
By talking to multiple brands, and their different department directors we have been able to create a comfortable equilibrium, where all have their needs catered for without sacrificing any existential concern.
Ask us how.
Reverse discriminated what?? Well simply put: through a specific opt-in process Clientscape can audit what each and every single customer, or potential customer, is viewing or visiting over any of your brands digital presences.
This allows to have highly valuable insights, since the visitors you will now have, are perfectly identified within the Clientscape eco-system. This allows for 3 major technical advantages:
1 – Your web presences can now cater to tailor made oriented suggestions or positioning based on a per client visit. Improve customer retention and conversion.
2 – User browsing history, under your brands digital presences is stored for each user. You know can know what and when they have viewed any specific content.
3 – All data can be served back into Clientscape to make it available to an operator, when he/she are trying to fulfil a customer’s needs.